Modern Athleticism


After an internship in high school at a gym, 10 years of gymnastics consuming the majority of my youth, a couple of solidly busted up knees, and a recent two year obsession with “the green smoothie” – I determined that my love of health and fitness has consistently transcended all of my other “dream” jobs while I had them – give or take a year when the entertainment industry had me working until the wee hours of the morning.

Combine that with my love for the tech industry, my rather odd obsession with learning how to code or at least be around people doing it, and the surge in wearable fitness technology hitting the market seemingly everyday, I figured there’d have to be more options out there now than nutrition or health club positions. Turns out, one of the programs I’ve turned to for the past two years for my workouts is based in downtown Austin and was looking for a girl with ridonkuloulsy poofy hair such as yours truly. (!?!)



I am impossibly excited to be joining the MapMyFitness and Under Armour team. While I’m sad to leave the freelancing world that handed me some of the strangest, biggest, and most unexpected projects I’ve ever gotten to work on, taking something I love and research so much in my spare time and turning it into my full time job was my number 1 goal for 2014. My number 2 goal is to not lose it.


Wonder if I can get my own helmet?

Flowers With Your Ice Cream


Sweet Memories from Dark Rye on Vimeo.

Recently, I’ve been working with Arts & Rec as they design a new venture due to open up on the east side that’s from the minds of Fresa’s owners Margaret & Tracy, chef Rene Ortiz, and pasty chef, Laura Sawicki. I couldn’t be more excited. While she’s making the perfect ice cream, Ortiz is fashioning the most fabulous neighborhood sandwich and afternoon martini, Margaret is selecting the freshest produce for the grocery, and Paul & Erica are scratch building the logotype, I’m just pushing for flowers to be sold at the storefront. That and trying to find them all for taste tests. #Flowers.

Sawicki’s elegant, creative, modernist desserts are perfect for Austin, Texas’ quirky, experimental food scene, a creative laboratory where eccentric chefs shine. For several years, she teamed up with acclaimed chef Rene Ortiz, first at La Condesa, an outstanding Mexican restaurant, and then at the groundbreaking Thai fusion joint Sway. Earlier this year, Sawicki and Ortiz parted ways with those restaurants and are planning to open their own place next year that will include, among many other delights, Szechuan takeout and Sawicki serving up ice cream “by the scoop.” This is a dream made real for her. — Huffington Post

Prescription Runs

“When you exercise, you change 20 things at the same time…there’s no medication that can achieve that.



Nike Free Run

Scientists have long known that happiness and stress are two sides of the same coin: the less stressed you are, the happier you’ll be. They’ve also known that exercise lifts mood by releasing feel-good chemicals like endorphins and dopamine into the brain. But last spring, researchers at Princeton University made a startling discovery—the mood-enhancing benefits of exercise aren’t temporary. Exercise, they found, actually rewires your mind.


The finding came out of the researchers’ bid to reconcile a perplexing paradox. Exercise triggers the creation of highly excitable neurons in the hippocampus, the region of the brain associated with memory, learning, and emotional responses. This speeds up overall brain function, but because of the new neurons’ excitability, it should also make the brain more susceptible to anxiety. Yet it doesn’t.


To find out why, the Princeton team split lab mice into two groups. One group had access to a running wheel (with the mice averaging an impressive 2.5 miles per night), and the other did not. After six weeks, the researchers intentionally freaked out all the mice by dunking them in cold water, then looked at their brains with an fMRI machine. Almost immediately, they noticed that the two groups reacted differently. The brain cells of the inactive mice became agitated and leaped into a frenzy, while those of the active mice did not. The reason: the active mice were able to produce and release more of the neurotransmitter GABA, which helps sedate jumpy neurons.


The discovery, published in May in The Journal of Neuroscience,marked a breakthrough in understanding how exercise helps the brain regulate anxiety. In essence, exercise creates new, faster neurons, but it also reinforces the physiological mechanism that prevents those uppity brain cells from firing during times of stress. — Article published by Outside Online

“When you exercise, you change 20 things at the same time,” says Dr. Emrah Düzel, director of the Institute of Cognitive Neurology and Dementia Research at Germany’s University Hospital Magdeburg. “There’s no medication that can achieve that.”

Photos *Stella McCartney for Adidas*

DDB Brings Faile to the NYC Ballet

NYC Ballet Art Series

Brooklyn artists Faile with the NYC Ballet. Creative by DDB Agency

“DDB New York developed a new campaign this week in support of the newly launched New York City Ballet Art Series, which will feature annual collaborations with contemporary visual artists who will create original works inspired by NYCB that will be exhibited at the David H. Koch Theater at Lincoln Center, the home of NYCB.  Co-created by DDB New York and the New York City Ballet (NYCB), the New York City Ballet Art Series is an effort to introduce ballet to a younger audience that have an interest in culture and art, but have not yet experienced the ballet.

For its inaugural year, NYCB is partnering with celebrated artist FAILE, the Brooklyn-based team of Patrick McNeil and Patrick Miller. FAILE is recognized as pioneers in the urban art movement and has attained global recognition for their work across media from the streets to the museum wall. FAILE is best known for its urban-style, pop-culture collages, which apply colorful visual imagery.” — DDB Blog

The Second Annual Clothes Swap Christmas Shop On Ice….With Boys

AKA – how to host a clothing swap party.

Step 1: Invite the Peoples!

Glitter and gold and cookies and shoes, we’re having a party and yes, we’ll have booze.

Twas three weeks before Christmas and all through the house, all our clothes looked so boring, made us look frumps like a mouse.

The stockings are new, but just aren’t that flattering – “my hips are too wide!” that mini skirt cried out, tattling.

We have no money, to buy presents for friends, “OH EMM GEE let’s invite them to swapskie instead!”

“A smashing idea!,” said my too small nice frocks. “You can trade us in for something that makes you look hawt!”

Whatever you bring, be it new or gently loved, we invite you to swap it and get out winter’s funk.

Step 2: Make the Rules


1. Clothing Items: We request that each female attendee bring at least TWO items that don’t fit properly or you’re just bored with. Please no items ready for Goodwill. Think more of a Buffalo Exchange caliber swap instead. You may bring as many items as you like as long as they are in good condition. We will include shoes and accessories as well. You may take as many items as you feel genuinely fit you. If in doubt, there will be plenty of people drinking, and honest opinions will be easy to find. Gentlemen, you’re more than welcome to bring items for the swap if you find the idea appealing! We just didn’t feel it ought to be required.

Remaining items will be donated to Dress For Success – a local charity that provides women in need with professional, clean, work appropriate clothing.

2. Book Items: Since we’re allowing gentlemen this year (BY DEMAND?!) we also ask that each attendee bring one book for trade. Please no old college textbooks. Nice try.

3. Pet my dog. Her name is Zooey. She’s nice.

4. Park on the street. Not on my neighbor’s driveway. They will leave you a grammatically incorrect and mildly snooty note.

Cocktails, beer, snacks and mirrors will be provided. If you do not have any clothes you’re looking to get rid of, please come and participate anyways! . This party is not actually on ice. It’s a rental.

Step 3: Get Clothing Racks from a Department Store!

Chances are, someone you know works retail

Step 4: Have a football game on and/or a designated changing room for the girls. No sneaky creep peeps!

Step 5: Do a celebratory kickline afterwards because it’s fun and good.