Google & Coca-Cola, Cotton Candy Flashbacks & Why I Need New Tights – SXSW Recap 2012

This year I bought my power bars, I had my ibuprofen, I drank orange juice every morning. I was going to make it happen. Roll tape:

Best Panel – The best panel I saw was in the Google Discovery House and a GoogleGuy talked about how they have been working on taking classic advertising campaigns and restructuring them so that they are effective and relevant in the digital era. Here’s where my mind is about to be blown. Remember the Buy the World a Coke ad?

Well Google put their smart brains together and built a machine that lets you buy someone in the world (with access to another magic machine) a coke! Example: one lovely volunteer came out of the crowd, clicked the buy someone in New York a coke button, and then the projector shifted to a camera on a coke machine in New York that began to sing the 70′s song, showed a red swirling ribbon flying through Google Maps, and out popped a free coke for two very happy recipients. Blew…my…mind. So so smart.  Watch and be amazed:

Best Free Show: La Sera at Hotel Vegas! Honestly I still really love SX for the fact that you can wander into a random place and accidentally catch a band you love at one in the morning. I love La Sera and Katy Goodman was so darn charming in person that my inner twee hugger was happily geeking out (and wishing I owned more chiffon…) Also, Cloud Nothings rule really hard and I managed to catch them at the ND. Awesome, awesome musicians. Definitely a show worth seeing.

Best Brand Spotting: Seeing the Kate Spade tour bus! My red tights were excited too. They aren’t Kate Spade though, and you can tell because as I was taking a totally inspired, artistic and super de duper Pinterest worthy post of my fancy Target sparkle shoes, there’s a run in my left stocking. Live colorfully…oh honey…maybe not you. No, I’m kidding it was cool to see. Brand love!

Best Event: The Warby Parker Citizen’s Circus was kinda like a dream land for me. Flower arrangements, hammocks in the trees, little blue bikes, blankets strewn on the grass, tents full of charming eyewear and vintage clothes, Karen Elson wandering about in glamorous, albeit little, clothing and beer. It’s like Rachlandia. Seriously. I did have a runaway daydream that one of the circus performers would accidentally hit me in the eye with their juggling pin (flashbacks…mother?) but then a small child sold me cotton candy so I sat down and enjoyed the little SXSW oasis that was the French Legation. Splendid.

Best Overhear: Listening to the girl during interactive who ran in to some restaurant and stole Leonardo DiCaprio’s e-cigarette and wanted everyone withing a 50 ft radius of her to know that while telling one lucky person on the other end of her cellular phone device. I then formulated a plan in which I will get famous, not for riches or just a hot man. No, I will get famous so that I can lick things and people will not only take them home but they will regale their children with tales of the day they stole my have gnawed crouton. It’s a life choice I’ve made.

The Do512 Big One Presented by Shiner was awesome…but we worked hard ya’ll. Thanks to everyone who came out and had fun! I didn’t creepily stalk Dead Confederate into the alley if anyone asks ps. Here’s a recap of that event and the hardest working day for us of the entire week:

Also, Yukon Blonde in our Do512 Lounge ruled really really hard. Check em out. Best SX takeaway band.

Hugs and giggles till next year,

Rachel

Behind the Music

Marketing through indie bands is not a new thing. In fact, I used to think I was super awesome in middle school for finding out all these cool new bands but really I was just googling something cool I heard on a car commercial.

According to an article in Ad Week, they stated that it’s a fairly new trend to use indie bands as the soundtracks to commercials but I think middle school Rachel would have to disagree. What about Lights being used to sell Old Navy T-Shirts? How bout OK Go being used to sell…well everything…post their treadmill video success story? Cartel sold Dr. Pepper, and even Electric President has had their moment in the selling sun. Those were all off the top of my head but were easily commercials that took place 6-10 years ago. It does make sense though. I  remember three years ago suddenly thinking Chrysler wasn’t quite as lame because they at least knew to use Phoenix instead of yet another Maroon 5 song to target their “easy listening young professional adult demographic.” What about Rilo Kiley and Kaiser Chiefs softly singing to you while you shop at Dillard’s? Same thing. I’m cool with Sleigh Bells selling me cars, personally. I just don’t know if it’s the smartest thing on the artist’s part to do it. From an advertising perspective, getting Ray Lamontagne to sell dog bones sounds brilliant! Great musician, good song, affordable price la de la da. Then you overhear at ACL, “hey guys! It’s the dog bone commercial guy.” There’s gossip in the grain on a whole new level

            “…when it comes to how selective bands can be about brands, they are, in general, “loosening the reins…

and I think that’s a big, bad, ugly, ugly no no. Who else will forever think of Feist as iPod girl despite the fact that Metals is one of the best albums that’s been released this year thus far? I’m all for tiny bands getting their fair share of household attention but I’d honestly have to say that watching them cling to sponsors that don’t make sense is puzzling to me.

Read the formal article from Ad Week

Be Gracious if it Kills You

Oh holidays. I love the holidays but the lead up is easily the most stress inducing time of the entire year. Between making all of our client gifts, running the holiday office party and thinking about maybe one of these days going out to buy family presents, I’m already pooped. It’s times like these to put those cheerful little reminders in a visible spot for all to see….oh dear and especially me.

{via Kate Spade}

Makes Me Want to Giggle and Cry at the Same Time

“Pillow Talk is a project aiming to connect long distance lovers. Each person has a ring sensor they wear to bed at night, and a flat fabric panel which slots inside their pillowcase. The ring wirelessly communicates with the other person’s pillow; when one person goes to bed, their lover’s pillow begins to glow softly to indicate their presence. Placing your head on the pillow allows you to hear the real-time heartbeat of your loved one.

The result is an intimate interaction between two lovers, regardless of the distance between them.”
–Little Riot

The Girl That Can Do No Wrong

Alyson Fox. She’s amazing and so talented on so many different platforms that is blows the mind and makes one wish they lived in a tiny house somewhere far from anything other than the freedom to capitalize on one’s talents and yet still receive a paycheck. Seeing as how I cannot, despite every drastic measure I’ve taken in attempts to discover ONE of these as a hidden talent of mine, do illustration, jewelry design or photography, I have just such a grand appreciation of someone who can do all of them so amazingly well.

Inspired by Austin Eavesdropper