Brooklyn artists Faile with the NYC Ballet. Creative by DDB Agency
“DDB New York developed a new campaign this week in support of the newly launched New York City Ballet Art Series, which will feature annual collaborations with contemporary visual artists who will create original works inspired by NYCB that will be exhibited at the David H. Koch Theater at Lincoln Center, the home of NYCB. Co-created by DDB New York and the New York City Ballet (NYCB), the New York City Ballet Art Series is an effort to introduce ballet to a younger audience that have an interest in culture and art, but have not yet experienced the ballet.
For its inaugural year, NYCB is partnering with celebrated artist FAILE, the Brooklyn-based team of Patrick McNeil and Patrick Miller. FAILE is recognized as pioneers in the urban art movement and has attained global recognition for their work across media from the streets to the museum wall. FAILE is best known for its urban-style, pop-culture collages, which apply colorful visual imagery.” — DDB Blog